Posts tagged ‘Jocelynne Philippe’

December 13, 2011

bensimon launch in cape town

Bensimon Launch 01

Bensimon introduces fresh french-chic style to South Africa as their Flagship store at the V&A Waterfront, Cape Town opens it’s doors. Already well known around the world for their simple, practical and stylish sneakers, takes and fashion, Bensimon‘s simple approach to fashion and style is absolutely refreshing.

Bensimon Launch 02

It was croissants and wine at the Flagship store launch last week, as Jocelyne Philippe and Theirry Xemard introduced their new store to Cape Town. With absolute attention to detail, relinquishing no compromise, customers are treated to an experience from the moment you step into the store. The store concept, Jocelyne explains, is ‘homely‘, a place where you can let you hair down and relax while you peruse their collections to find the perfect sneaker, shoe, dress or shirt and more. Bensimon offers clothing for the whole family from kids to adults, men and women as well as bags, accessories and fragrances – all in true french style. Bensimon are planning to open in Johannesburg early 2012 and their is also talk of a South African online store soon.

Bensimon Launch 03

Whether you’re lounging by the pool with a good book on a lovely summer day, out and about at a luncheon with a few friends or entertaining at an evening dinner, Bensimon lends comfort, confidence, sophistication and french-chic to your look.

Bensimon Launch 04

Find them at shop no.7236, Upper Level, V&A Waterfront, Cape Town or call 021 418 5329.