Posts tagged ‘Belvedere’

December 18, 2014

belvedere vodka partnership with spectre

12.18 Belbedere, Vodka (by Denzil Jacobs)

Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24th instalment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred’, and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere’s signature blue palette will be switched for a distinctive green, mirroring the secret spy agency’s ink of choice, creating a truly memorable collector’s edition of 100 bottles. A 007 twist will also be applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere’s SPECTRE marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched as of February 2015, with a strong focus of efforts in on-premise establishments and retail stores across multiple countries. Belvedere is the vodka of choice for tastemakers who Know the Difference, echoing the award-winning campaign promoting knowledgeable choices.

President of Belvedere Vodka, Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.” 

Dwight Caines, president of Theatrical Marketing for Sony Pictures, said: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”

Excellent choice, Mr. Bond.

Follow Belvedere Vodka on Instagram for the latest news about Belvedere‘s partnership with Spectre, the 24th James Bond Adventure on Instagram: http://instagram.com/belvederevodka.

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November 6, 2012

a conversation with ali dedianko for belvedere vodka

Allison Dedianko for Belvedere Vodka (by Denzil Jacobs)

It’s always a treat when you learn to appreciate something new, I had just that experience when I met with the Global Brand Ambassador for Belvedere Vodka at the Mount Nelson Hotel in Cape Town recently. The sassy-chic lady, Allison Dedianko chatted to me about her ambassadorship. From cocktail waitressing in Baltimore to working behind the bar, Ali found her passion in mixology, “Working in restaurant bars I actually found to be the best, because then you have access to a kitchen and you have access to a chef who has an inherent knowledge of food and flavours that work well together.” says Dedianko. After 8 years, she crossed over to this new side of the business, now from the brand side. Belvedere has a huge selection of cocktails which are created seasonally, taking into account current trends, “Cocktail trends change the same way that trends change in fashion, in anything. So for us, we always try to be current. We are lucky in that we have a very flavorsome, characterful, unique and versatile product,” says Ali.  Proud to be a Polish vodka, Ali explains that its not all about being presented in  beautiful bottle, but it’s about what the bottle contains, “We’re really proud to be Polish. We are made from 100% dankowskie gold rye,” says Ali, which is a specific strain of rye grown just near their distillery in Poland and has a “really spicy, sweet, rich, vanilla characteristic” which play a role in creating cocktails. Ali refreshed my palate with a quick tasting of Belvedere Vodka‘s original and intense polish vodka and it was no surprise that i loved it.

Special thanks to Vivid Luxury PR.