tiger of sweden launches in cape town

11.01 Tiger Of Sweden, Cape Town, Danny K, Jennifer Su (by Denzil Jacobs) 01

With a legacy for excellence in fashion and clothing design perfected over 110 years, Tiger Of Sweden has opened it’s doors in Cape Town. Guests including singer Danny K, television personalities Jennifer Su, Liezel van der Westhuizen and Leigh-Anne Williams, actress Vanessa Haywood as well as former Miss South Africa Nicole Flint were invited to enjoy an evening of fine fashion, canapés and champagne at the official launch of the new Tiger of Sweden at the V&A Waterfront. It was certainly a spectacular event with models showcasing some of the brands most iconic and modern pieces while guests browsed the collections and tried a few garments on.

It’s a philosophy in a sense, we want to have a different cut to make us more unique, “ Ronnie McDonald, responsible for the menswear tailoring department, tells me, “It can mean a detail, it can mean a silhouette, fabric. It’s the idea that we’re constantly striving to be unique in some ways.” Over a glass of sauvignon blanc at the Table Bay Hotel in Cape Town, I chatted with Fredrik Folkesson, Product Manager and Head Sourcer Denim, about their jeans. “We looked at the market, we wanted to do a different cut when it came to silhouettes and fits, to [take] out the cow-boy and put in the rockstar instead.” says Fredrik, “A bit of rock and roll.”

11.01 Tiger Of Sweden, Cape Town, Vanessa Haywood, Fredrik folkesson, Leigh-Anne Williams (by Denzil Jacobs) 02

Later, the festivities continued as a select few guests were invited to enjoy dinner and champagne at Shimmy Beach Club. One of Cape Town’s hottest summer spots, the evening was enjoyed by celebrities and some of South Africa’s top bloggers including Leigh van den Berg, Elrico Bellingan, Karisa Nichols, Clouds Drummond and Jasna Zellerhoff.

Visit the new Tiger Of Sweden Cape Town Store at the V&A Waterfront or visit the international store at www.tigerofsweden.com.

Special thanks to ZebraSquare PR.

 

 

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