muhammad ali joins louis vuitton’s core values campaign

Louis Vuitton (Core Values) Muhammad Ali by Annie Leibovitz

Travel is a fundamental and defining value of Louis Vuitton’s more than 150-year heritage. The Core Values campaign was launched in 2007 as a long-term restatement of Louis Vuitton‘s legacy as the pioneer of the Art of Travel. Travel is an emotional experience, a process of self- discovery. We all have the potential to accomplish our own personal journeys. Naturally, the Core Values campaign features personalities of truly global stature ranging in professions and backgrounds. Above and beyond their celebrity status, they are individuals who are widely recognized to have lived full and interesting lives – people who have accomplished personal journeys of their own. The latest personality to feature in Louis Vuitton’s Core Values advertising campaign is among the most outstanding athletes the world has ever seen – indeed, he was crowned “Sportsman of the Century” by Sports Illustrated in 1999. Louis Vuitton is proud to present “The Greatest™”: Muhammad Ali.

For Louis Vuitton, Muhammad Ali was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandson who, wearing a pair of boxing gloves, stands proudly as if waiting to enter the ring. An athlete, artist, humanitarian, and outspoken political figure of unwavering integrity, Ali changed the world around him and remains a figure of inspiration to millions.

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