Archive for March 28th, 2012

March 28, 2012

amsterdams blauw by scotch & soda

Scotch and soda

Amsterdams Blauw is the denim collection of the Amsterdam-based fashion brand Scotch & Soda.

The name Amsterdams Blauw (or: Amsterdam Blue) is the colour of paint that was used in the Golden Century, between 1500-1750, to paint Dutch porcelain. The striking blue colour was obtained by mixing indigo from China and Japan with an oil-based paint. Nowadays, this colour is still widely visible in the streets of Amsterdam on house number plates and street signs.

Scotch & Soda Amsterdams Blauw is an ambitious young denim project that draws inspiration from American and Japanese denim aesthetics. We’re constantly inspired by our great city Amsterdam, which allows us to be free in our approach to things. Amsterdams Blauw wants to play the maverick card and be the new and fresh alternative for the denim establishment; we like to portray the collection as the challenger brand. After successfully launching the first mens denim collection for Spring/Summer 2011, Scotch & Soda now also holds Amsterdams Blauw collections for women, boys and girls.

March 28, 2012

gap launches in cape town

Gap CT Launch, Liezel van der Westhuizen, Emma King, Richard Hardiman, Clayton Morar, Tanya Nefdt

Gap launched it’s first store in Cape Town after launching in Johannesburg last week with the gorgeous Liezel van der Westhuizen MC’ing the event at their new Tyger Valley store. Guests at the event included Richard Hardiman, Clayton Morar, Tanya Nefdt, Jasna Zellerhoff, Emma King, Roxanne Cloete to name a few. The brand, synonymous with simple, elegant and effortlessly comfortable style is an iconic retail brand, offering modern interpretations of versatile, cool and sexy American style. Clean, classic clothing and accessories makes it easy to express an individual sense of style. Gap opened it’s first store more than 40 years ago and continues to build it’s brand presence around the world. Not only offering ranges for women and men, Gap Tyger Valley features a section dedicated to children’s clothing for babies and young kids.

Gap CT Launch, GAP Cape Town Launch

Visit Gap in South Africa along with Stuttafords at Sandton City Mall in Johannesburg and Tyger Valley Centre in Cape Town and express your individuality ‘Gap‘-style!