christopher strong long street store launch

Christopher Strong Launch 01

Adding a touch of elegance to Long Street, Elaine du Plessis & Michael Owen opens their new boutique with a splash. Christopher Strong, launched in 2008 by Elaine du Plessis, who after great success with the brand has teamed up with Michael Owen to grow the brand to new levels.

Christopher Strong Launch 02

With prime real-estate in Long Street, Cape Town and collaboration with interior designer, Liam Mooney, customers are greeted with elegance and sophistication. Each piece meticulously placed on the shelves to compliment the feel and design of the store. Walking in, it is clear how much importance, dedication and passion both Elaine du Plessis & Michael Owen place on their brand.

Christopher Strong Launch 03

One of the highlights in the store’s design is the changing-room, with cream-coloured drapes, which extend all along the side of the store, adding to the grandeur already provided by the heightened ceiling and vintage feel of the store. Stocking exclusively Christopher Strong clothing at this boutique, to showcase their full lines, select accessories by Lilikoi (Raphaella Booz) are available at this store, with plans to stock more accessories by other brands that compliment their clothing are under way.

Christopher Strong Launch 04

Visit their wonderful new store, located at 303A Long Street, Cape Town or call them on 021 461 5718.

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